Everyone knows that web design is crucial for SEO.If you set up many things correctly in the web design process,you've already achieved half the success.Therefore,choosing the right web design company will make your SEO work twice as effective.With a solid foundation,a little operation will lead to phenomenal results!

A good website is essential for good SEO optimization results.

To do a good job,you must first have the right tools.Without a good SEO website structure,no matter how good the visual design,consumers still won't find you.To achieve better rankings in Google search engines,you must optimize your website according to Google's various SEO metrics.Therefore,while a company that designs visually appealing websites is important,a website structure that conforms to SEO principles is even more crucial!

What are the SEO website structures that Google prefers?

1.Responsive Design(RWD)

Every beginner who wants to implement SEO optimization or content marketing will encounter two questions:Do you have an official website with a separate URL?If so,is it responsive?In today's world where everyone has a mobile device,over 60%of users are accustomed to browsing the internet via mobile phones,but traditional website interfaces often cannot adapt well to mobile devices(phones,tablets).The core advantage of RWD(Responsive Web Design)website design lies in its ability to automatically adjust to different device screen sizes,providing a one-stop solution for multi-device display issues and delivering a smooth browsing experience.

As a user-oriented company,Google not only creates a dedicated page to explain RWD responsive web design but also incorporates it into its search engine ranking considerations.Furthermore,since 2020,Google has fully implemented mobile-first search,meaning that websites that do not support mobile browsing will have their search rankings significantly affected.Therefore,creating a user-friendly RWD responsive website is a fundamental prerequisite for good SEO.Further reading:What is RWD responsive web design?Listen to what Google has to say.

2.HTTPS URLs:

As early as 2014,Google announced an increase in the search rankings of HTTPS/SSL encrypted websites,and it has now officially become one of the factors affecting SEO rankings.Although its impact is not high,"security"is crucial to user experience—Google will mark websites that do not use SSL encryption as"insecure,"which will severely reduce users'willingness to click and stay on the site.

3.Sitemap Installation:

While submitting a Sitemap isn't directly related to SEO ranking,it effectively increases the chances of your website being fully indexed by search engines and allows you to easily check your website's indexing status.If your website undergoes a major redesign,you don't need to submit each piece of content individually to build an index;simply resubmitting the Sitemap allows Google's crawler to more efficiently retrieve the new website content.

4.Meta Settings:

Meta settings(including Title and Description)are a crucial part of SEO optimization.High-quality titles and descriptions not only help search engines quickly identify the website and article topics and accelerate indexing but also attract user clicks.If SEO is likened to a competition,then Meta settings are undoubtedly the core support for the charge.(See here for how to write Meta settings and word count guidelines)

5.HTML5 Technology:

With Apple announcing the complete discontinuation of Flash support for iPhones,the old HTML+Flash website technology has been completely phased out.The latest HTML5 technology has added useful tags such as video,audio,div,span,and canvas,while integrating SVG content.This not only makes websites easier for search engines to index but also significantly improves browsing convenience on mobile devices.

6.AMP Technology:

AMP stands for Accelerated Mobile Pages.Using AMP technology can significantly improve the loading speed of mobile web pages.In recent years,Google has listed"page speed"as one of the key factors for SEO ranking.Therefore,websites using AMP technology can gain a significant boost in SEO ranking.

Who should I hire to build my website?The difference between a personal studio and a web design company:Personal studios are usually composed of one person or a small number of members.Due to the limited team size,the professionalism of their services is restricted,and their experience in brand image design and web technology is relatively shallow,resulting in fewer representative works.In contrast,a reputable web design company has professional website designers,planners,programmers,and project management teams.They not only provide diversified services but also have years of industry experience and technical expertise in web design and programming.

Google's SEO requirements are becoming increasingly stringent,making a website's fundamental programming and overall quality crucial.If you are a business looking to enhance brand exposure through SEO,we recommend increasing your budget and choosing a professional web design company to lay a solid foundation for SEO optimization and achieve your long-term development goals.

East Tech,a web design company,has been deeply involved in web design for 17 years,assisting over 6,000 clients in building their websites.In recent years,they have also completed RWD responsive website construction for over 100 industries.East Tech's website system integrates advice from multiple SEO companies,leading the industry in creating the strongest SEO-friendly website structure.Inquire now!