Many Hong Kong business owners or entrepreneurs want to build their own websites,but they have a headache at the beginning:What information should be prepared before it will hinder the progress?When communicating with a design company,are you afraid that you can’t explain your needs clearly and the final result is not as expected?In fact,as long as you sort out the information list in advance and master a few communication skills,the entire website building process can be much smoother.Today East Tech will dismantle it in detail with you,so novices can easily get it!

Let’s talk about the key points first:before building a website,preparing these materials in advance can greatly save communication time and avoid repeated modifications!

1.A list of necessary materials for building a website.Check them one by one and you won’t miss anything!

1.Basic information of the company:ID card of the website

This kind of information is the basis of the website,and the website design company needs to rely on them to determine the core positioning and brand attributes of the website.First,prepare a corporate logo,preferably with a high-definition vector file(such as AI,EPS format),which is convenient for designers to layout at various locations on the webpage;secondly,the company profile,including establishment time,core business,advantages and features,team introduction,etc.The content does not need to be too long,but should be concise so that users can quickly understand your company;if there are company-related promotional videos,product pictures,team photos,etc.,they can be organized together.These materials can make the website content more rich and three-dimensional.

In addition,contact information must be complete!Including company address,phone number,fax,email,and social media accounts(such as Facebook,Instagram,YouTube,etc.).The designer will put this information in a prominent position on the website to facilitate users to contact you.

2.Core content of the website:key information that users want to see

The core function of the website is to convey information and serve users,so the content information must be conceived in advance.First,determine the column structure of the website.For example,do you need several basic columns such as homepage,about us,products/services,news,and contact us?If it is an e-commerce website,you need to add a shopping cart,checkout page,member center,etc.;educational institutions may need course introductions,teaching staff,enrollment information,etc.

After deciding on the column,you need to prepare the corresponding text content,such as product/service introduction(including name,detailed parameters,price,advantages,etc.),initial articles of news(at least 3-5 articles,convenient for designers to layout and demonstrate),frequently asked questions(FAQ),etc.If there is a specific slogan or core value proposition,it must be clearly stated.These will become the core communication points of the website.

3.Domain name and host related information:house number of the website

The domain name is the URL of the website,such as www.easttech.com.hk.It is recommended to think of several candidate domain names in advance to avoid the one you like being registered.If you have already registered a domain name,you need to prepare the account and password of the domain name management platform to facilitate the design company's subsequent resolution settings;if you have not registered it,you can ask the design company to assist you.

The host(server)is where website data is stored.If you choose to let a design company provide hosting services,you only need to confirm your requirements.If you have a host yourself,you need to provide the host's login information,FTP account password,etc.to ensure that the designer can upload website files smoothly.

4.Other auxiliary materials:improve the usefulness of the website

If the website requires user registration,leaving messages or online payment,it is necessary to prepare the corresponding information,such as application information for payment interfaces such as Alipay and PayPal.If it is a government agency,educational institution,etc.,it may be necessary to provide scanned copies of relevant qualification certificates to increase the credibility of the website.In addition,if there are reference websites you like,you can also collect a few and mark the points you like(such as color matching,layout,interactive effects),so that designers can quickly get your aesthetic preferences.

2.To communicate efficiently with design companies,here are a few tips you should remember!

After preparing the information,communication is the key to determining the effectiveness of the website!When many people communicate,they only say that they want a beautiful website to be high-end and elegant.Such vague expressions are difficult for designers to grasp accurately,and it will waste time.Remember the following points and communication will be much more efficient:

1.First clarify the core goals,don’t just talk about feelings

At the beginning of the communication,it is necessary to directly explain the core goal of building the website:is it to display the brand image?Promote products/services?Attract user inquiries?Or realize online sales?Different goals have completely different design directions.For example,if you want to attract users to inquire,you must highlight the contact button and consultation entrance;if you want to achieve online sales,you must optimize product display and shopping processes.

In addition,it is necessary to clarify the target user group,such as young people,middle-aged entrepreneurs,housewives or students?Different groups have different aesthetic preferences and usage habits.Designers will adjust the color matching,layout and interaction methods of the website based on user portraits.For example,for trendy brands targeting young people,the colors can be lively and bold;for B2B websites targeting corporate customers,they should be calm and professional.

2.Replace vague feelings with specific descriptions

Instead of just saying I want to be beautiful,I need to describe my needs in detail.For example,in terms of color matching,you can say that I want blue as the main color,paired with light gray,and it should not be too bright;in terms of layout,I can say that I want the homepage to focus on displaying products,not too many words,and the pictures should be clear;in terms of interactive effects,I can say that I want a slight animation when the menu slides,but not too exaggerated.

If there are elements you don’t like,you can tell them directly.For example,don’t use flashing animations and don’t use dark systems to avoid wasted efforts by designers.At the same time,take out the reference website prepared in advance and analyze the points you like and dislike one by one.The designer will understand your needs faster.

3.Clarify the time point and budget range

Make it clear in advance when the website needs to be completed.For example,if you hope that the website will be online within 3 months,it must be completed before the exhibition.The design company will develop a detailed progress plan based on the time points to avoid delays.In addition,the budget range must also be clear.Different budgets correspond to different design standards,functional implementation and service content.After the budget is clear,the design company can recommend the best solution that meets the budget to avoid the embarrassing situation of a good design but exceeding the budget.

4.Establish a fixed communication mechanism and provide timely feedback

It is recommended to agree on a fixed communication time with the design company,such as a weekly progress report,to keep abreast of the progress of the website construction;when the designer submits the first draft,final draft and other key stages,he should give clear feedback within the agreed time and mark the areas that need to be modified to avoid delaying the progress.If there is a need for temporary adjustments,timely communication should be communicated and confirmed whether the adjustment will affect the time and budget.

5.Choose a design company with experience and smooth communication

In fact,a good design company will guide you in sorting out your needs and preparing materials.For example,East Tech,an old brand that has been involved in web design in Hong Kong for 17 years,will provide a detailed information list template and arrange one-on-one communication with professional consultants in the early stage to help you clarify the core goals,target users and design preferences through asking questions,so that you will not have to figure it out on your own.Moreover,they have more than 6,000+customer cases and are familiar with the website needs of different industries.They have a better understanding of communication and can significantly reduce communication costs.

3.Summary:Prepare in advance+communicate clearly to avoid detours in website construction

To sum up,before building a website,prepare one by one according to the company's basic information,core content information,domain name host information,and auxiliary information.When communicating,clarify the core goals,specific needs,time budget,and establish a fixed communication mechanism,so that you can efficiently promote the progress of website construction.If you are afraid that you will not be able to sort things out clearly,it is important to find a design company with experience and considerate service.

If you are preparing to build a website and are not sure if the information is complete,or want to learn more about communication skills,you may wish to visit the East Tech official website:https://www.easttech.com.hk/cn/,or call 2331 3344 for consultation.Their professional consultants will provide you with free information list templates and requirements sorting services,making the process of building your website worry-free and smooth!