A website is no longer as simple as the virtual facade of a company,but also as a core position for attracting customers and converting sales.Many owners of small and medium-sized enterprises in Hong Kong have spent money to renovate their websites,but as a result they have very little traffic and customers will naturally not come to them automatically.In fact,the problem is not whether there is a website,but how to complete the website.Today I will share with you some practical marketing website design tips to teach you how to incorporate marketing thinking into the design process.The webpage will not only be beautiful,but it can also really help you bring in customers!

1.The first 3 seconds determine success or failure!The first screen must directly address the pain points+give a promise

Hong Kong people live a fast-paced life and their patience for browsing the web is extremely limited-if a user does not know what you sell or what problem you can help them solve within 3 seconds of opening your website,they will definitely close the page immediately.Therefore,the first screen design must not be sloppy.Two core points must be in place:

First,clearly communicate what you do.It’s not good to put a lot of flashy pictures or obscure text on the first screen.Instead,use concise and straightforward language,such as Hong Kong SME Digital Marketing Website Design|Quickly go online in 7 days,which will help you gain 100+potential customers every month.Let users know your service scope and targets at a glance.

Second,hit the pain points directly+make a commitment to solve them.For example,to address the pain points of small and medium-sized enterprises with low customer base and low conversions,you can write about the problem and stop blindly promoting it!Our design helps you accurately attract target customers and increase your conversion rate by 30%.Use the questions that users are most concerned about to arouse interest,and then have the opportunity to retain them to continue browsing.

In addition,the first screen should also be equipped with clear CTA buttons,such as free consultation and design solutions to view successful cases,to guide users to take immediate action,rather than waiting for users to contact us.

2.Localization of content design is valuable.Win trust first and then attract customers.

The content of many websites only shows how great their companies are,but ignores the sense of value that users need most.The core of a marketing website is to be user-centered.To make users feel that they have gained something from browsing the website,they will be willing to leave their contact information and become your potential customers.

First,the content must be relevant to the local Hong Kong market.For example,when introducing services,you can combine Hong Kong's industry characteristics,such as an online reservation+takeaway reservation website designed for Hong Kong's catering industry.An e-commerce website that meets the needs of Hong Kong merchants and supports Alipay HK and WeChat Pay HK will make local users feel that you understand their needs well,thereby increasing trust.

Second,provide valuable information.You can add an industry strategy column to your website,such as Hong Kong SME website SEO tips and how catering industry websites can attract local diners,and use free and valuable content to attract users to stay.At the same time,add a successful case module,preferably a local case in Hong Kong.For example,after helping to design a website for a tea restaurant in Mong Kok,online reservations increased by 50%.Using real data and results to speak is more convincing than empty propaganda.

3.The experience design is smooth enough+compatible with multiple devices,so it is not easy to waste customer opportunities.

Even if your first screen and content are well done,if users find it hard to navigate while browsing,they will still leave completely.The experience design of marketing websites mainly focuses on two aspects:

First,the web page should load quickly.Hong Kong people don’t like to wait.According to data,if the page loading time exceeds 5 seconds,the churn rate will exceed 60%.Therefore,when designing,pay attention to compressing the image size,optimizing the program code,and avoiding adding too many unnecessary animations and plug-ins.You can use tools to test the loading speed of web pages to ensure that they can be opened quickly on both computers and mobile phones.

Second,it must support multi-device compatibility,especially mobile phones.Many Hong Kong people are accustomed to browsing the web on their mobile phones.If your website displays confusingly on mobile phones and the buttons are too thin and difficult to click,it will waste a lot of mobile customers.It is recommended to use responsive design so that the web page can automatically adjust the layout according to the screen size of different devices.Whether you browse it on a computer,mobile phone or tablet,you can have a smooth experience.

In addition,the operation process should be simple.For example,if a user wants to inquire about services,it is best to only fill in three pieces of information:name,phone number,and industry.It is not advisable to design a form that is too complicated,otherwise it will scare away many potential customers.

4.Make good use of local channel entrances to open up the last mile of customer sources

The marketing website is not just finished,it also needs to be integrated into Hong Kong’s local social and payment channels to facilitate users’contact and consumption,and to open up the last mile of customer conversion.

For example,adding WeChat and WhatsApp real-time consultation buttons to the website.Hong Kong people love to use these two communication software to communicate,and real-time responses can greatly increase the conversion rate.In terms of payment,if it is an e-commerce website or a website that requires a deposit,it must support common local payment methods such as Alipay HK,WeChat Pay HK,and Octopus Pay to lower the user's consumption threshold.

At the same time,you can add the company's physical address,phone number,and Google map location at the bottom of the web page.For companies with physical stores,this can increase trust and make it easier for local users to visit the store directly.

In fact,a marketing website that can bring in customers does not require an overly complicated design.The key is to keep in mind the customer orientation-starting from the user's perspective,solving their pain points,providing valuable content,optimizing the browsing and operation experience,and combining it with local channel entrances,it can naturally attract customers.

If you,the owners of small and medium-sized enterprises in Hong Kong still don’t know how to design a website based on your industry,or want to upgrade your existing website to attract more customers,you may wish to contact the professional East Tech web design team to use professional design and marketing thinking to help you create a marketing website that can truly bring results!